Small Business Public Relations

Are press releases better for traditional publicity purposes or for SEO purposes ?Į or can the same release do both? How?

The same release can be used as an introduction to a publicity opportunity, but there is no substitute for human contact. Press release distribution alone rarely achieves media coverage. Contacting the media with a reference to a press release and unique story ideas can improve your chances of media coverage significantly. While a large percentage of journalists research press releases online, many continue to rely on press releases via email as a method of getting new story ideas.

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"Secrets of Successful Advertising Revealed"

Featured Speakers: Dana Skulan of Freshwater Media Management, Mike Hornback of the Kentucky Enquirer, Danielle Battaglia of Clear Channel and Judy Vonhandorf of Insight Media


If you ever wanted to know the inside scoop on how to buy advertising that works, at the best rates, and that is effective for your business, without hiring some big Madison Avenue agency, then come hear this info rmative panel bare all. These media executive were asked, “If your Grandmother was going to buy advertising from you, what tips would you give her.” And that’s what they are going to share with you. You will hear from executives from radio, TV and print media as well as an agency representative who will drop the confusing lingo and give it to you straight.

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Small Business "SUCCESS" Awards Luncheon

2008 Annual Small Business Celebration

The Chamber's Annual month-long celebration of small businesses and their importance to the community will take place in June 2008. The celebration will feature the Twelfth Annual Small Business "SUCCESS" Awards ceremony honoring local outstanding small businesses. Other events including seminars, forums and discussion groups will take place throughout the month. Contact Sarah Klamo for details.

Interested in sponsoring? Click here to review the sponsorship details and how you can support the small businesses of our area. For questions contact Sarah Klamo.

4 ways to build buzz for your brand

1. Get inside the customer's mind.
You need a serious fix on what will propel people to buy so you can gear your messages accordingly.

2. Get endorsements that ring the right bells.
If you have invested in characterizing target customers, coming up with personalities who will fuel buzz should be a snap. The hard part may be getting access.

3. Get the attention of hot prospects
Find the industry seminars or annual shows that attract your top-of-the-line customers. Then spend what it takes to create a memorable way to demonstrate your product. You want to make a standout impression at the high-profile show.

4. Get public relations pros to open markets.
Buzz and word-of-mouth marketing is a cheap and effective way to get out
your message. Figure out what it will take to start customers talking about your brand. That way, every customer turns into a brand ambassador.

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